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- 10-11-22
10-11-22
It's time to clean some stuff up...
This edition is brought to you by . Inbox Mailers is a tool that lets you send emails to your subscribers when they are actually in their inbox. These triggered emails get you open rates of 50%-70% and improve your email deliverability.
PSA
Why You Need to Clean Your Email ListCutting subscribers from your list is never fun, but it's 100p necessary if you're serious about email marketing.Why? Regular scrubbing will lower your email marketing costs while raising your return on investment You’ll see a dramatic drop in your spam complaints, and suddenly email providers will like you more You’ll enjoy a rapid rise in both your open and your click-through ratesReady to scrub your list? Awesome. Here are 4 tips on doing it the right way (courtesy of Inbox Mailers). Prioritize based on frequency: Start with your most frequent segment sends. Depending on how you segment your list, you may have a dozen or more lists in need of a good cleaning. Remove duplicates: It doesn’t make sense to send six emails to the exact same subscriber. But it happens. Scrubbing duplicates is a fast and easy way to increase your list’s efficiency and ROI. Find and remove spammy emails: Specific domains are often tied to bots or fake email addresses. Bad news? These email addresses will crush your deliverability. Good news? There are plenty of list cleaning services that will automatically clean your subs up. Just Google 'email list cleaning services.' Remove people who have unsubscribed: This seems like a no-brainer, but you'd be surprised. It's easy to overlook unsubs when you have multiple lists and segments. A good rule of thumb is to double check unsubs at least once a month. Otherwise, you'll get marked as spam.Dive deeper here.
Today's Challenge
There's a lot to unpack when it comes to cleaning your list. Spend some time on this article from Inbox Mailers to ensure you're doing it the right way.
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