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- 10-12-21
10-12-21
Increase you open rates with these tips...
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Nail the Subject LineDid you know that nearly 50% of all email recipients, open the email based solely on the strength of a good email subject line?Talk about pressure. To alleviate that pressure, the folks at Keap put together the 'Ultimate Guide to Subject Lines.'Here are some best practices and tactics... Pique curiosity: As obvious as this seems, you'd be surprised. If you want attention in the inbox, you need to be interesting. Spend some time in your inbox. What subject lines did you like? What don't you like? See if you can apply any of those to your next campaign. Retargeting: Retargeting subject lines is simple and it works. Here are a few to try - Forget something? One more thing Here's the reminder you asked for... Email subject personalization: Who doesn't like to be referred to as their own name? If you're looking to drastically increase open rates, consider adding your subscribers' names to the subject line. Use emojis: Data shows that emojis increase open rates. Just don't use more than 1. These are 2 of the most popular emojis for increase open rates - 🙂 ❤️ FOMO: Nobody likes FOMO. When you use scarcity and urgency, it motivates people to decide quickly. Here are some examples - Register by October 12th We just restocked Only 6 hours left to sign up Dive deeper here.
Today's Challenge
Spend some serious time on this article from Keap. Attention in the inbox is getting harder by the mmonth. Implement some of these practices and you'll win.
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