10-13-22

How to hook 'em. (real good)

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8 Themes to Lean Into for Your Next Hook

When it comes to your content, a hook is everything. Why?Because a hook grabs the readers attention and (if done right) keeps them reading or watching.Need some inspiration for your next piece of content? You're in luck. The folks at Copywriting Course share 8 easy tools you can use to build a hook.

Use an anecdote: Tell a relevant story that’ll connect with your readers.
Ask a question: Ask about something your readers can relate to.
Use a statistic: Use an impressive number that’s easy to understand.
Use a pattern break: Interrupt a distracted audience and demand their attention.
Use a Quote: Grab attention with a relevant quote.
Use Dialogue: Start in the middle of a conversation, or speak directly to the reader.
Use Controversy: Make a bold claim that’ll cause a reaction.
Use Interactive Tools: Invite readers to actively engage with content via generators, calculators, and quizzes.

See specific examples of each tactic from Copywriting Course right here.

Today's Challenge

Can you use any of the 'hook' themes above?

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