10-13-23

Friday Edition: Forget the Funnel

Our Friday edition is all about getting your weekend started off right. For you overachievers, we'll kick it off with a book or podcast recommendation followed by our weekly recap. After that, it's all play. #GetAfterIt 

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In Forget the Funnel, Georgiana Laudi, and Claire Suellentrop share the Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets.This framework helps you get inside your customers' heads, map and measure your customer's experience, and uncover which tactics will actually move the needle for your company. It's time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.<< READ OR LISTEN NOW >>

Weekly Recap

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Why You Should Be Putting Aluminum Foil Behind Your Router...This surprising hack could be the remedy when your Wi-Fi throws a buffering tantrum—but is it the real deal or just another tech myth?<< READ MORE >>(IMG: GETTY IMAGES)

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