10-14-21

Video trends you need to know for 2022

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Vintage Kool-Aid Halloween Print Ad.

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Create Killer TikTok Video AdsShould your business be on TikTok? Ya, probably. Why?  TikTok has more active monthly users than LinkedIn, Snapchat, Twitter, or Pinterest 63.5% of TikTok users are under the age of 29 (older demographic than people think) Over 50% of TikTok users from the US earn over $75,000 a year (buying power)If any of those stats resonate with you, it might be time to consider some TikTok ads.Here's the skinny on TikTok ads:  Apply first: TikTok ads aren't open to everyone. You need to fill out an application first. If you qualify, someone from TikTok will reach out.  Ad options: Hashtag challenges and brank takeovers can cost anywhere from 50k - 120k. Most businesses stick to in-feed video ads. You must spend at least $50 on a campaign and $20 at the ad set level. We recommend $500 to get started. Ad Best Practices:  Keep ads between 9 and 15 seconds. Use only one CTA Search the discover page for popular trends that make sense for your business Use popular music, effects and other video creation tools available on the platform. -Pro-tip: Use User-Generated content on TikTok for adsrecent study showed that UGC on TikTok outperformed Facebook ads in engagement and audience attention. Dive deeper here. Don't know where to start with User-Generated Content? Check out the TRY feature today. 

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Today's Challenge

If you thought 2021 was a wild year for video, wait until 2022. Social platforms are continuing to go all-in on video.If you don't know what's happening - you're gonna be way behind the curve. Our friends at Billo put together 100 Video Marketing Trends for 2022 You Can't Miss.Check them out here. It's worth entering your email. 

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So, about that User-Generated Content…Don’t know where to start?Billo takes the guessing game out of user-generated videos by bridging the gap between brands and content creators.It's an all-in-one platform that manages the process from idea to top-performing video.Here’s how it works: ✅ Create a task in Billo in less than 1 minute✅ Video creators apply for your task✅ You choose who gets the job✅ Get your new video ads✅ From there - watch your sales skyrocket.It's proven to work by brands like Warby Parker and Snooz.The best part? It’s only $59 bucks per video.Use code ADVISE30 for 30% OFF today.<< TRY IT NOW >>

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