10-15-22

This edition is brought to you by . Hypetrain is an influencer marketing automation tool designed to help any-size agency, brand, marketer or freelancer execute and manage their campaigns. With Hypetrain you can find perfect-match influencers and contact them at scale in a few clicks. Take advantage of Hypetrain’s free access to all features for Please Advise users today.

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4 Unobvious Mistakes When Messaging Influencers: According to a Tomoson study on influencer marketing, on average, businesses make $6.50 for every $1 spent on influencer marketing. The future of influencer marketing is bright, but we hear it all too often that folks just don't know where to start. Today, we're sharing some tips on what not to do when you're sending out your first few messages.  Sending the Entire Pitch at First: Work on your starter conversations first and then, once they are comfortable, introduce to them the opportunity to collaborate or become an influencer of your brand. Long-winded messages come off as spam.  Being Unclear About Your Intentions: It's important to spend some time researching their work and considering how they could fit into your content strategy so that when you reach out, you have a clear picture of what success looks like — and how you can both benefit from working together.  Focusing Too Much on Yourself: Show a full palette of benefits like free lifetime subscription, great samples, discounts, article mention, link exchange, and valuable contacts you might offer in return. Get personal and show that you know their work, and it's not a random message sent in bulk.  Assuming That They Understand Your Brand: If their content is more spontaneous, then you should proceed more cautiously. If you’re a fledgling brand, you may want to choose an influencer who isn’t as likely to go off-script.To get more tips like this on the regular, give Hypetrain a follow on IG.

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If you want to get started with influencer marketing but are feeling a bit lost, we can't recommend Hypetrain enough.It's an all-in-one influencer platform that'll have you crushing your ROAS ASAP. Give it a try for free today. 

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