10-18-21

Reese's Peanut Butter Cups Print Ad.

Know Thy Hashtag TypesIf you're looking for an easy (and fast) way to expand your reach on IG, you need to use hashtags.With a lot of IG users following hashtags, it's crucial to use the right ones in your niche.Hashtag strategy is not a one size fits all approach. It takes some experimentation.It all starts with an understanding the different types of hashtags. Here they are:  Branded hashtags: These include your brand name, a tagline, or company slogan. Use these with current followers to encouage user-generated content. Location hashtags: These are great to connect with local users. The hashtags can include city, state, region, or an exact location (ie: restauarant). Niche interest hashtags: Whether it's #veganrecipes or #marketingnews, niche hashtags offer an opportunity for users to find you through a hyper-targeted approach. Broad appeal hashtags: Think #instagood or #picoftheday. These hashtags certainly have a place on Instagram but you're competing with a lot of accounts for attention. Time-sensitive or seasonal hashtags: #Sweaterweather is a trending hashtag as we're in the peak of Autumn. These types of hashtags are great for shopping-focused posts. You can also use them during special events; #tokyoolympics. Entertainment hashtags: These hashtags are for your audience only. They're meant to be funny or entertaining. Ending a post with #toldyouso would be an exaple of an entertainment hashtag. Dive deeper here. 

Today's Challenge

Spend some time on this post from AdEspresso. They break down 6 tips and tricks for using hashtags on IG. 

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