- Please Advise
- Posts
- 10-18-22
10-18-22
Operation Inbox
This edition is brought to you by . Inbox Mailers is a tool that lets you send emails to your subscribers when they are actually in their inbox. These triggered emails get you open rates of 50%-70% and improve your email deliverability.
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How to Land in the InboxDid you know that 11.1% of all emails sent never reach the inbox because of deliverability issues. That's just the average according to Email Tool Tester. Some industries are much higher.In the world of email marketing, email service providers rely on words, phrases, and expressions to generate red flags. And those red flags get you sent straight to the promotion folder or (even worse)...the dreaded spam folder.Here are some simple steps to prevent some of the most common triggers from slipping through your editing process. 5 Main Spam Filter Categories: Words associated with urgency Shady or unethical words and phrases Exaggerated claims that overpromise Pretty much anything that has to do with money, income, or cash Finally, the ever-tricky “unnatural” categoryIt doesn’t take more than a quick glance at these to see why so many sexy offers wind up straight in the spam folder, does it?We don't have the space in this email to feature 750 words not to use in your subject lines, but you should definitely take a look here when you get a chance. PS: If you have your heart set on a particular subject line that might land in spam, there are some exceptions. A stellar email reputation, email clients will often let things slide. Your readers are highly engaged and not complaining.
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