10-18-23

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• Meta Adds More Personal Data Control Elements to its ‘Accounts Center’ Tool

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5 Ways LinkedIn Profiles Are Your Secret Key to Audience Personas

You know the age-old saying, "To understand someone, walk a mile in their shoes"? Well, we're not suggesting you swap footwear, but if you're looking to truly grasp your audience personas, LinkedIn profiles are your sneaky, secret ally. Here's how:1. Dive Deep into Job Titles and DescriptionsLet's start at the top. Job titles and descriptions aren't just fancy monikers; they're a goldmine of insight. By analyzing these, you can gauge an individual's responsibilities, industry knowledge, and professional pain points. You're not just seeing a "Marketing Manager"; you're identifying someone who probably juggles SEO, content creation, and maybe even some PPC action.2. The Skill Section Is Your Treasure TroveOh, the 'Skills & Endorsements' section. A hotspot for understanding what a person is truly good at, and what their network values them for. It's like eavesdropping on a conversation about their strengths without the awkwardness of actually being there.3. Groups and Associations Tell a StoryLinkedIn users love their groups. Why? Because it's where they go to connect, share, and grow. Take a peek at which groups your target personas are part of. This can reveal interests, aspirations, and even challenges they're looking to overcome. 4. Recommendations? More Like Personal TestimonialsReading through recommendations can feel like sneaking a look at someone's personal letters of praise. And, honestly, they kind of are. This section provides insight into how others perceive this individual professionally and what stands out in their work style or ethic.5. Decode Their Content Shares and PostsWhat someone shares or posts is a direct line into what's top of mind for them. Are they sharing industry news? Maybe articles on leadership? This is your direct ticket to understanding their current interests, concerns, and professional curiosities.

Today's Challenge

Next time you're feeling a bit Sherlock Holmes-y and want to crack the audience persona code, let LinkedIn be your magnifying glass.

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