10-20-21

Old school marketing that works...

Vintage GhostBusters Cereal Packaging.

How to Create Positive Word of Mouth MarketingWord of Mouth marketing has been around since the dawn of time. Not only is word of mouth marketing free, but it works. It works really well actually.According to statistics, over 70% of individuals make purchase decisions due to word-of-mouth recommendations, while up to 90% of consumers trust recommendations from friends and family more than any other form of advertising.Those stats should get your marketing juices flowing. Alright, so how do you create positive word of mouth marketing? Follow along... Build excellent customer service: That should seem like a no-brainer, but it's so crucial. Focus on selling quality products (or service), have a strong UX design, and run a tight operation (ie: respond right away). Use good visuals: Effective Word of Mouth marketing has to include a strong visual experience for buyers. We're all for scrapping things together, but sometimes you need to call the pros (aka - us to make sure your stuff looks legit. Encourage User-Generated Content: There's a reason we talk about UGC so much; it works. To encourage UGC, create a contest where you ask customers to send pictures or videos of them using your product for a chance to win something from your brand. Be social on social: Social media isn't a set it and forget it channel. You need to be engaged, active and postive with your following. Postive word of mouth marketing isn't built overnight. It takes time. So, put in the time. 🤟Dive deeper here.

Today's Challenge

Pick one thing from the list above and tackle it today.

Last Call...Mention is hosting a free digital event on the future of social media marketing in 2022 brought to you by 12 of the best industry experts in social media marketing.This is a must-attend for all future-thinking CMOs, digital marketing managers, and social media managers who want to stay one step ahead of the trends and best practices in 2022.The jam-packed agenda will give you all the latest on: