10-25-21

Heineken Halloween Print Ad.

Check Out These Website Conversion TrendsUser behavior and activity have changed drastically during the pandemic. It's important to make sure your brand is acting accordingly.Here are some conversion trends to take note of as it relates to your website.  COVID fatigue: Most people are ready for things to return to normal. That said, it may be time to remove or minimize COVID-19 messaging on your site. It could be leading to a decrease in conversion performance. Building trust: Trust should always be highlighted on your site. You can build trust through social proof, customer reviews, or brand partnerships.  Clear messaging: Don't confuse your website visitors. Audit your site to make sure you don't have mixed messaging. Setting expectations: Walk your users through the funnel by keeping them informed. For example - if someone needs to fill out a form to get a free trial, tell them how long the form will take to fill out. Or let them know how long a blog post will take to read.Some of these may work for you, some may not. It's important to always test various factors to ensure maximum conversion. 

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Take some time to audit your website. What's working? What's not? Shake things up a bit. 

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