10-25-22

This edition is brought to you by . Inbox Mailers is a tool that lets you send emails to your subscribers when they are actually in their inbox. These triggered emails get you open rates of 50%-70% and improve your email deliverability.

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How to Be a Better SenderYou can spend all the time in the world creating killer email content, but if it ain't hitting the inbox, what's the point?The holy grail of every email marketer is (or should be) better inboxing and deliverability.While it can feel overwhelming managing inbox data, there are tools to make your life a helluva lot easier.Here are two tools that separate the amateurs from the pros.  Edatasource Everest by ValidityIn addition to these, you should 100p be using Postmaster tools from Google.If these tools break the bank, don't sleep on ignoring data you already have at your disposal.  Check Your Segments & Frequency: You can’t just send every email to every single person on your list. You’ll get punished for it over and over again. Instead, you should be focused on communicating with your most engaged readers.  Find Ways To Increase Highly Engaged Traffic For the Impacted IP(s): IPs are just like the rest of us, they start with the simplest metrics. So, most IPs are looking for a certain percentage of engaged users. If you can boost the level of engagement among your readers, you can help remove red flags.   Run Your List Through a List Scrubbing Service: Do this often. Regular scrubbing will lower your email marketing costs while raising your return on investment. You’ll start to see a dramatic drop in your spam complaints, and suddenly email providers will like you more.Dive deeper here. 

Today's Challenge

Spend some time on this article from Inbox Mailers. They break down the ins and outs of deliverability and offer some super easy suggestions on how to step up your inbox game. 

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