10-27-21

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Why You Need to Use Content MappingAs you know, the content creation process can be overwhelming at times. There's no one-size-fits-all approach.Rather than throwing darts at the content wall, we have a suggestion for ya...It's called Content Mapping.'Content mapping is the process of creating content that addresses buyers at different stages of the customer lifecycle.'When it comes to delivering highly targeted, personalized content, content mapping should be your new best friend.Let's get into some specifics...Think of content mapping in terms of 2 main goals.  Nailing down your buyer persona - AKA the person who will be consuming your content. The buyer lifecycle stage - or how close the person is to making a purchase.After you wrap your head around the 2 goals, it's time to create a template. Here's how...  Fire up a spreadsheet On the left side, include 'Buyer Persona' On the right side, create 3 columns; awareness, consideration, decisionThink of each column in terms of where the potential buyer is relative to the lifecycle stage.Dive deeper here. 

Today's Challenge

Spend some time on this content mapping article from HubSpot. They do a bang up job breaking it down (and even include a template). 

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