10-28-22

Friday Edition: Haunted Houses and Branding

Our Friday edition is all about getting your weekend started off right. For you overachievers, we'll kick it off with a book or podcast recommendation followed by our weekly recap. After that, it's all play. #GetAfterIt 

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The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.This book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.<< DIVE IN >>

Weekly Recap

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5 Haunted House Stories That Will Make You Scream...Take a tour through the troubling histories and fraught futures of some of the world’s scariest places in these Atlas Obscura stories.<< READY FOR IT >>

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