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- 10-31-23
10-31-23
Your next content audit...
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4 Metrics You Better Not Skip in Your Next Content Audit
Alright content kings and queens, gather 'round. We're about to dive deep into the nitty-gritty of content auditing. Sure, we all love to count page views and bounce rates, but let's be real: there's so much more to it.So, put on those analytical hats, and let's uncover the metrics you can't afford to miss next time you're knee-deep in data.1. Time on Page:Think of this metric as the digital equivalent of watching someone read a magazine article without skimming. If your audience is spending a good chunk of time on your page, hats off to you. They're engaged, soaking up every word, every image. On the flip side, if they're bouncing quicker than hot coffee on a trampoline, it might be time to revisit your content's relevance or readability.2. Returning vs. New Visitors:Ah, the age-old question: is your content a one-hit-wonder or the type that makes them come back for more? Keeping tabs on the balance between new eyes and loyal revisitors can offer insights into how well your content fosters loyalty and whether it's drawing in fresh faces.3. Organic Search Traffic:Alright, be honest. Who doesn’t love some good organic reach? This metric is the bread and butter of understanding how well your SEO game is playing out. If people are finding you without paid promos, it means they're literally typing into search engines and landing on your content. 4. Conversion Rate from Content:All the traffic in the world won’t mean a thing if it's not driving action. Are readers signing up for newsletters, downloading that e-book, or making a purchase? This metric ties your content directly to ROI and, trust us, it’s the kind of number that'll make you the superstar in team meetings.There you have it. Your content might be great, but if you're not tracking these metrics, you're only seeing half the picture.
Today's Challenge
Next time you roll up those sleeves for a content audit, make sure these four metrics are front and center. Happy auditing.
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