10-4-22

This edition is brought to you by . Inbox Mailers is a tool that lets you send emails to your subscribers when they are actually in their inbox. These triggered emails get you open rates of 50%-70% and improve your email deliverability.

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Best Practices To Fix and Improve Your Email Deliverability Email deliverability can make or break your email marketing. Good deliverability results in conversions, deals and better communication. So, how do you land in the inbox?Check out these 5 tips from Inbox Mailers...  Look at the frequency of your sends: Low engagement and deliverability go hand-in-hand. Finding the right balance is key when it comes to frequency. Regardless of how many times you send, consistency is critical. Create a schedule and stick to it.   Segment your list: Poor deliverability can be a result of emailing the wrong people. Have a look at your list and check on unsubscribe rates, soft and hard bounces, open and click rate data, and spam traps. After you analyze your list, create different audience segments based on interaction.   Content matters: Nobody likes getting slammed with salesy emails all the damn time. To mix it up, stick to 3 email content buckets; editorial, promotional, and transactional emails.   Non-spammy subject lines: Avoid spammy words in your subject line. There's not enough room to feature all of them, so check out this list before your next send.   Increase your open rates with triggered sends: There’s a new strategy that stealth marketers are implementing that lets you send triggered sends when someone is in the inbox. In turn, your open rates skyrocket and you catch someone when they're showing interest. Dive deeper here. 

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If you're serious about email deliverablity, we highly recommend checking out Inbox Mailers. Customers are seeing some ridiculous open rates using their triggered sends. 

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