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What's Happening

• TikTok’s Experimenting With an Ad-Free Subscription Offering

• X Experiments With New Game Streaming Process To Expand Its Content Options

• LinkedIn Expands the Display of Its Profile CTA Buttons to More Surfaces

15 Creative Moves with QR Codes in Marketing

Remember when QR codes were just those funky little squares on the corner of a movie poster? Times have changed. QR codes have donned a cape and are now supercharging marketing strategies everywhere.Here’s the scoop on 10 creative ways you can leverage them.1. Virtual StorefrontsImagine this: Walking up to a wall plastered with QR codes, each linked to a product. Scan, purchase, and voilà, shopping done. Think subway stations or high foot-traffic areas.2. Interactive MenusRestaurants, cafes, breweries: Use QR codes on tables. Let customers scan, and they're served with a menu complete with videos of dishes being made or the story behind that craft beer.3. Augmented Reality ExperiencesWhy stay 2D when you can go 3D? QR codes can open portals to AR experiences, letting customers try products virtually or immerse in a brand story.4. Event Check-insHosting an event? Forget long queues. A quick QR code scan at the entrance can have attendees breezing in, feeling all VIP.5. Instant Reviews and TestimonialsSold a product or provided a service? Pop a QR code on the packaging or receipt. A scan and customers can drop instant feedback.6. Link to Tutorial VideosSold a DIY kit or a gadget? QR codes on the packaging can lead users to tutorial videos, making their life easier and earning you brownie points.7. Digital Business CardsTime to bid adieu to paper cards. A QR code on your badge or banner leads new contacts straight to your LinkedIn or a vCard.8. Gamify with Scavenger HuntsOrganize QR-based scavenger hunts during events or in-store. Each code gives a clue or a discount, and it's a race to the finish.9. Limited Time OffersPlace QR codes in strategic spots - think window displays or pop-up stalls. Scanning reveals limited-time deals, creating a sense of urgency.10. Expand Your Mural or ArtworkGot a killer mural or artwork? Embed a QR code. When scanned, it can reveal the story behind the art, artist interviews, or even a making-of video.11. Direct to Podcasts or PlaylistsHosting a podcast or curated a killer playlist? Slap a QR code on related print materials or event banners. A quick scan, and folks are grooving to your tunes or nodding along to your podcast insights.12. Virtual Product DemosGot a product too big to lug around? Or maybe an app? Use a QR code at your stall or on product packaging. When scanned, it whisks users away to a virtual demo, letting them 'try' before they buy.13. Boost Newsletter Sign-upsWant to build that email list? Position QR codes at your store, event booth, or even on delivery packages. A quick scan can lead to a sign-up page, making the process seamless and swift.14. Instant Access to Recipes or Use-CasesSelling food products or ingredients? A QR code on the packaging can lead to a treasure trove of recipes or unique use-cases, adding value and spurring repeat purchases.15. Behind-the-Scenes PeekPeople love a good BTS – it's like the VIP backstage pass. For products, events, or campaigns, use QR codes to offer a behind-the-scenes look. It could be how a product is made, the chaos before a fashion show, or the team that makes the magic happen.QR codes, in their unassuming simplicity, pack quite the marketing punch. They bridge the gap between the physical and digital, creating experiences that resonate and stick. 

Today's Challenge

Keep scanning, keep innovating.

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