10-5-21

REI Print Ad.

Fix Your Landing Page MistakesThink of your landing page like a puzzle. It takes a lot of pieces to make everything come together.One missing piece can throw the whole thing off.Let's dive into 4 common landing page mistakes and how to fix 'em.  Driving all your traffic to one landing page: According to Hubspot, companies with 31 to 40 landing pages get seven times as many leads as businesses with only one to five of ‘em. We're not suggesting you need 40 landing pages, but you do need variants.  Asking for 'too' much: Keep your lead gen form as simple as possible. If you're asking for 3 or more things, it might be too much. Not a bad thing to test btw.  Trying to close on cold audiences: Not all landing pages should focus on bottom of funnel conversions. You need to work up to that stage. Consider a top-of-funnel landing page where you're giving something away for free.  Visual overload: The information on your landing page should be easily digestible (like this newsletter). Focus your efforts on a clear message and keep the visual fluff to a minimum. Dive deeper here. 

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