10-6-21

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Collect More EmailsUnless you live under a rock, you know that Facebook and Instagram went down in a big way on Monday.The outage sent some major shockwaves to brands relying on these social media platforms, which is why our 'DO' section is rather timely.Email marketing remains one of the most effective marketing channels in the business, not only because of ROI but in its capacity to allow you to own your audience. So, let's get right to it.Here are a bunch of ways to grow your email list:  Offer a lead magnet: Lead magnets remain one of the most tried-and-true list-building tactics in the game. Offer your audience a quick win in exchange for their email. Use popups: Yes, popups can be annoying, but they work. A study from AppSumo found that average popups have a 3.1% conversion rate. If you don't want your popups to be annoying, try triggering them 30 seconds after a visitor hits your site. Add a link to your signup form in your email signature: Stats show that the average office worker sends 40 emails per day. With all those emails being sent, there's no reason not to have a link to your signup form in your email signature.  Host a live event: Live events are in a weird place right now, but when they're fully back, make sure you utilize a pen and paper signup or digital signup to capture emails (at your event). Analyze existing forms: Copy can and will have a direct impact on your conversion rate. Keep your opt-in forms simple and specific. Check out this article from Active Campaign on 'Opt-in Copy that Doesn't Suck.'Alright, check out a few more tips here.

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