10-7-21

Guinness Print Ad.

Hook, Story, OfferA lot of brands and individuals use the 'hook, story, offer' method with their social accounts.Russel Brunson, co-founder of Click Funnels popularized the framework and said "If something isn't working in your sales funnel, it's always either your hook, your story, or your offer. Every time."Makes sense, right?So, whether you're creating a digital product, Facebook ad, sales funnel, webinar, whatever, we highly recommend using this framework to convert.For our purposes, we're spreading a sales pitch through a series of IG stories using the hook, story and offer framework.Here's how it works:  Hook: To capture a short attention span, use polls, questions, etc. to instantly drive engagement. The goal is to stop the scroll. Story: Once you've garnered some engagement, it's time to tell a story through IG. Do this by appealing to your viewer's emotions in the first slide. From there, introduce the offer and show proof of results.   Offer: After showing results, it's time to fully present the offer and tell them why they need it. Use standard marketing tactics like urgency and scarcity to really sell it.Check out a sketched breakdown by Steven Mellor here.

Today's Challenge

Take a look at your sales funnels. Are you using some iteration of hook, story, offer? The framework isn't limited to IG Stories. You can use it on your website, marketing collateral, and more. 

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