11-10-21

VW Vintage Print Ad.

Add Yours

IG is at it again. If you've hopped on in the last few days, you probably noticed the new "Add Yours" sticker.Why should you care?Because if you're looking to drive community engagement, this new sticker is great for creating viral chains of content on stories.Plus - who doesn't want to get ahead of the trend?So, what's the deal with this sticker?'Add Yours' allows users to respond to other users’ Stories with their own following a prompt or a certain topic. Because it's an interactive sticker, it can be used to create a content chain where each user adds their own Story.For example, a user can post a "shirt of the day" Story and then prompt their followers to add their own via the sticker.The sticker is all about building community, so if you don't have access yet, start participating in 'Add Yours' chains as you see them.The upside of this new feature is the crazy amount of brand exposure for the taking. Dive deeper here.

Today's Challenge

Spend some time on this article from Later. This feature is going to take off, so it's best to get ahead of the creative curve now. 

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