11-1-21

Hello November...

Volkswagen Park Assist Print Ad.

FB Updates You Need to KnowA new month is here and with it, more Facebook updates you should know about (aside from the October 4th outage that rocked the digital marketing world).Here they are: Pre-campaign estimates: 'Previously, you were given an approximate number of people an ad could reach, like 100,000. Now, you’re going to see an estimated audience size range, like 100,000-200,000.' User accounts: If a FB and IG account is not connected in the Accounts Center, they will be counted as two separate users for purposes like ad displays and push notifications. Reels for FB: Reels have made their way to Facebook for iOS and Android users. On Facebook desktop, users will be able to browse Reels content in their main feeds, and admins will be able to create and share Reels in Groups. IGTV: As of October 5th, IGTV and feed videos are a single format called Instagram Video. Boost to WhatsApp: Instagram boosted posts can now direct customers to WhatsApp through a CTA button.Dive deeper here.