1-11-22

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Must-See Business Trends to Inspire Your 2023 Growth PlanWhat gets in the way of consistent growth?It usually comes down to time, especially for small business owners. In fact, a survey by Keap found that 48% of business owners struggle to find time to get everything done. When it comes to growth in 2023, planning is everything. Here are some tips to unlock some serious growth this year.  Tell your story: Your brand story is the main way to explain the purpose of your business, and help people understand and remember you and your services. So start now. Invest time into creating your brand’s story and vision. This will help you achieve consistency in your marketing and create awareness of who your company is and what sets it apart.  Use automation to accelerate success: Automation is critical to building a steady, sustainable marketing engine, particularly in small businesses where there aren’t enough individuals to handle every task. Plan to use a marketing technology tool like Keap to manage your emails, digital campaigns, texts, landing pages and more.  Use your expanded email list to grow: As you expand your email list and use automation to manage your marketing, you’re going to be on a fast path to real growth. Remember to segment your list and send relevant communications to each segment. Also start experimenting with different CTAs to encourage your audience to take action. Try something with a safety net (e.g. “Try free for 7 days”) or something more relationally motivated (e.g. “Join our community for exclusive content and events”). Continue to test your calls-to-action so you can keep learning and growing.Get even more tips for growth in 2023 right here. It's jam-packed. 

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