11-12-21

Our Friday edition is all about getting your weekend started off right. For you overachievers, we'll kick it off with a book or podcast recommendation followed by our weekly recap. After that, it's all play. #GetAfterIt 

“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post 

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps.<< CHECK IT OUT >>

Weekly Recap

• Use this instead of Google Analytics

• New 'Add Yours' feature released by IG 

• Why your brand needs an archetype

• Educate users without repeating yourself

• The importance of micro-conversions in your marketing

9 Things You Should Always Do When Booking an Airbnb, Whether It’s Your 1st Stay or 100th.<< CHECK IT OUT >>

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