11-1-23

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What's Happening

• X Says That Posts Corrected by Community Notes Will Now Be Ineligible for Revenue Share

• Threads is Developing an API, Though it Remains Wary of the Influence of News Content

• Snapchat Crosses 400M Users, Sees Revenue Growth in Q3

6 Tips for Crafting Stellar Thought Leadership Content (With Real-World Examples)

So you want to be a thought leader? We're not just talking about posting a few buzzwords or trending articles. No, you're aiming for the big leagues—inspiring, educating, and truly leading the charge in your field.Lucky for you, we've got some tried-and-true tips (and real-world examples) to elevate that content game.1. Share Original Insights:Tip in Action: Rand Fishkin, formerly of Moz and now SparkToro, often presents unique, data-driven insights about digital marketing. It's not regurgitated info; it's fresh, deep dives that make you think. Become the Rand of your industry by doing your research and presenting novel insights.2. Show Vulnerability:Tip in Action: Brene Brown has practically built an empire on the power of vulnerability. Her talks and books often delve into her personal experiences and struggles, making her relatable and authentic. While you don’t need to spill all your secrets, opening up can make your content more human.3. Back It Up with Data:Tip in Action: Mary Meeker's annual Internet Trends report is a treasure trove of data. By presenting well-researched stats, your audience is more likely to trust and value your content. Remember, data doesn’t lie, and it lends credence to your points.4. Challenge the Status Quo:Tip in Action: Think about how Elon Musk challenges traditional automotive and space industries with Tesla and SpaceX. While you don't need to shoot cars into space, don't be afraid to question common practices or beliefs in your field.5. Offer Actionable Solutions:Tip in Action: Neil Patel doesn't just tell you what's wrong with your SEO; he gives you step-by-step solutions to fix it. When presenting a problem or trend, always try to provide a "how-to" for navigating it.6. Engage with Your Audience:Tip in Action: Gary Vaynerchuk, aside from his motivational talks, regularly interacts with his followers on social platforms. Engaging with your readers or viewers makes you more accessible and shows you truly care about their opinions and questions.The bottom line? Thought leadership isn't about flaunting your title or degree. It's about genuinely adding value, pushing boundaries, and pioneering conversations in your field.

Today's Challenge

With these tips and real-world examples in mind, you're well on your way to creating content that shines bright in the thought leadership galaxy. Onward and upward.

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