11-14-22

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Instagram Rolls Out Subscriptions If you're a creator or influencer, Instagram's latest news should have you pretty jazzed up.With over 2 billion people on IG, the popular social media platform just announced that it's rolling out a new 'subscriptions' feature.It'll allow creators to charge their community to access exclusive Instagram content — like Reels or feed posts.Why does this matter?Because it tells us that IG is going all in on the creator economy.According to Instagram's creators account, "Subscriptions allow creators to earn recurring, predictable income and connect with their most engaged followers, by offering exclusive content and experiences — all in one place." This exclusive content includes: Posts Lives Stories Reels Badges Group chats Broadcast channelsSo who's eligible?  Have at least 10K followers Be over 18 years old Have a professional account (here's how to switch to an Instagram Creator profile) Meet Instagram's Partner Monetization Policy Adhere to Instagram's Community GuidelinesAccording to TechCrunch, creators can select from eight price points for subscription content, ranging from $0.99 per month to $99.99 per month. Dive deeper here.

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Consider ways to utilize the creator economoy for your product or service.

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