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• Instagram Tests New Elements to Feed into More Enclosed Group Sharing

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10 Best Practices to Craft the Perfect Email Subject Line

We all know the drill: you spend hours crafting the perfect email, only to have it lost in the abyss of your audience's inbox.The culprit? Often, it's a lackluster subject line. But fear not, we're here with 10 golden rules to ensure your emails not only get opened but also make an impact.1. Keep It Short and Sweet:Inboxes are crowded, and attention spans are short. Aim for 6-10 words to grab attention without getting cut off on mobile screens. Think “Increase Your ROI Today” instead of “How to Increase Your Return on Investment Immediately.”2. Personalize Without Overdoing It:Adding a first name can catch the eye, but don’t overdo it. “Hey [First Name], Your Custom Report is Here” feels personal; “Hey [First Name], Check Out These Deals Just for [First Name]!” feels like you’re trying too hard.3. Create a Sense of Urgency:A little nudge towards action can work wonders. Phrases like “Limited Time Offer” or “24-Hour Flash Sale” can encourage quick opening.4. Pique Curiosity, But Don’t Mislead:You want to intrigue your readers, not trick them. “The Secret to Doubling Your Leads” can pique interest; “You Won’t Believe This Shocking Trick” might just turn them off.5. Use Action-Oriented Verbs:Start with action words to drive engagement. “Download Your Free E-Book Today” is more compelling than “Free E-Book Available for Download.”6. Avoid Spammy Phrases:Steer clear of terms like “Buy now” or “Free.” Not only do they trigger spam filters, but they can also turn off your reader.7. Test Different Styles:What works for one audience might not for another. Try A/B testing with different subject line styles to see what resonates best.8. Leverage FOMO (Fear of Missing Out):Humans hate missing out. “Last Chance to Register for Our Webinar” can create a sense of urgency and exclusivity.9. Be Clear and Direct:Sometimes, simplicity wins. “Your Subscription is Expiring” is straightforward and likely to be opened.10. Utilize Numbers and Lists:Numbers and lists can break the monotony of text. “5 Ways to Improve Your SEO” is direct and promises quick, easy-to-digest content.Remember, the subject line is the gatekeeper of your email content. It deserves as much attention as the email itself. 

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