11-15-21

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Stay Away From Buying Email ListsEmail marketing is obviously a great channel to have in your marketing toolbelt. But, as you know, it takes time to build a healthy email list. When the going gets tough, a lot of marketers turn to some dreaded list growing tactics.  Buying an email list Renting a list Owning an opt-in listPro-tip: Stay away from all of these.Why?  GDPR rules: Long story short, you can get majorly screwed if you're sending emails without consent to folks in Europe. You can read all about it here. You won't be able to send: Most reputable ESPs won't let you use non opt-in lists. Not for sale: Think about it. How good is an email if you're having to buy it? Spam hurts: Sending email to purchased lists will severely impact your deliverability and IP reputation. At some point, you won't even land in the inbox. It's annoying: Nobody wants an email for something they didn't sign up for.Alright, tomorrow, we'll feature 5 ways to grow your email list...the right way.

Today's Challenge

Revisit your email acquistion strategy. How are you getting leads? What's working? What's not? 

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