11-15-22

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Duracell Print Ad

5 Key Elements of High-Converting Landing PagesLanding pages are all about getting the reader to take a desired action. Most folks arrive on a landing page from an ad, social post or external source.When it comes to getting your visitor to convert, here are 5 things your landing page should have (courtesy of CopyHackers).   Navigation: "Data shows that navigation links are a distraction on landing pages. So when it comes to landing pages, skip the navigation links to improve your conversions."  A single call to action: It's tempting to give your readers a lot of choices, but don't. If you want to convert, focus on one call to action. All roads should lead to conversion.  A captivating headline: Your headline is the first thing people will see. It must have a value proposition stating the benefit of your offering.  Define your benefits: After your headline, you'll wanna focus on clearly defined benefits that echo the headline. Each benefit should build on the previous.  Social proof: Social proof and trust go hand-in-hand. We want to know that other (real) people had a positive experience before we take the leap. Use photos/videos and testimonials to boost your social proof and drive more conversions.Dive deeper here. 

Today's Challenge

Check out some examples of landing pages that are crushing it here. 

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