11-16-22

How to showcase your product on IG

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5 Ways to Pitch Your Offer on IGIf you're pushing a product or service on Instagram, there's a good chance you're using DMs and Stories. No foul there, but check out 5 ways to mix it up (courtesy of StevenMellor).  Last slide on carousel: Carousels are great for engagement. Experiment with your offering on the last slide of a carousel as the folks making it to the end are the most engaged.  PS statement in caption: There's just something about a good ol' fashioned PS that works. Copywriters have been using them for ages. Start adding a PS to your caption with an offering.  Live selling: The live stream market has popped off. Experts are stating that it'll be worth $35b by 2024. Wow. Step out of your comfort zone (if you haven't already) and go live. Pin a question that you have an offer for: It takes most people 7 touchpoints before they buy. Start using your comment section to pitch and offer to anyone who comes across your post. Make a story highlight and email it out: Your story highlights come with a specific URL. Use your stories to create mini-webinars and embed that URL into an email and boom. Not only did you deepen your audience connection but you offered some serious multi-channel value. Dive deeper here. 

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Today's Challenge

Try mixing up your product offering with one of the suggestions above. 

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