11-17-22

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How to Create an Effective Influencer StrategyAccording to Forbes, brands are projected to spend $15 billion on influencer marketing during 2022.Why? Because it works. Here's the thing though (and we hear it all too often). A lot of brands want to run influencer campaigns but have no idea where to start. Spoiler > check out the TRY feature today.So, here's how to create an effective influencer marketing strategy...  Nail the audience: You can work with the biggest influencers in the game, but if your audiences don't align, you'll waste some serious $$.  Influencer marketing campaign budget: Once you have the audience dialed in, determine how much you have to spend. Social media posts can range from $10-$1m+. Here's a simple rate sheet from Hypetrain to gauge how much you'll spend.  Know your goals: Goals can range from testing a new product on a new audience to increasing brand awareness in a new market. Your goals will determine the nature of negotiating with influencers.  Finding and contacting influencers: This is one of the most painful things about influencer marketing. Reaching out to top influencers can be a major pain and time-suck. Using a platform like Hypetrain will make things a breeze. Or you can go it alone (which we don't necessarily recommend).   Pay attention to trends: An important feature of influencer marketing is that it always changes which means it's crucial to monitor trends. Case in point; By 2022, Adobe forecasted online videos will make up more than 82% of all consumer internet traffic — a massive 15 times higher than in 2017. Here are a few more trends to note. Dive deeper here. 

Today's Challenge

Click around Hypetrain (featured below) to see if it's for you. The best part? No credit card. You can easily register and test it for free.

If you're serious about influencer marketing, you gotta try Hypetrain. We've tried a lot of platforms and this one is the real deal.Here's what we like...  No demos: You can legit dive into the platform in less than a minute. No credit card. No BS.   Influencer discovery: You get access to millions of influencers with stats about engagement rates, recent content, recommended prices, and more.  Campaign management: Create and manage your campaigns in one place. No copying and pasting information, opening endless tabs, and losing data.Seriously, just give it a try. Click the 'get started' for free button and you're off to the races.<< TRY IT NOW >>

 How's it work? Share your referral link with friends. Everyone who signs up gets you one step closer to scoring rewards. 

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