11-2-21

Pacific Counter Branding by Top Hat.

Generate More LeadsAs marketers, we all love a good lead, right?While there's no one-size-fits-all formula for generating leads, the folks at MarketingProfs offer up 6 solid tactics for getting a lead or 2.Here they are:  Step up your title: Sometimes, you just need to get weird with your title. We're not suggesting clickbait, but we are suggesting an interesting or benefit-oriented title. Let folks know what they can gain from a glance at the title. Use a problem-based headline: Example - Struggling to get leads with your small business? These types of headlines work because we're always looking out for solutions. Speak to one: You already know this, but don't cast a wide net. Instead, isolate your article or content as if you're speaking to a specific person.  Job-function in the title: A great way to pre-qualify your content and narrow your audience is to include the job function in the title. For example - A guide for social media managers using TikTok. CTA for the WIN: As marketers, we all know the importance of CTAs, but you'd be surprised how often we forget to use them. Takeaway...make sure you're using CTAs at the end of your articles. Can't Stop - Won't Stop: If you're busting your tail on creating content, put the same effort into promoting and repurposing it. A couple tweets or one social post isn't going to do the trick.Dive deeper here. 

Today's Challenge

Take one tactic from above and apply it today. 

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