1-12-22

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How to Improve Email Deliverability

We all know that email marketing works. Getting to the inbox can be a challenge though.According to Demand Metric, 30% of email marketers cite deliverability as their primary challenge, and 67% report inbox placement rates of 89% or less.While good content will keep your customers in the room, you need to get them there first.Improving your email deliverability isn’t hard. It just takes some consistency. Check out these 4 tips to ensure a better open rate.

• Protect your sender reputation: It’s important to monitor your sender reputation to prevent your emails from going to spam. Use a tool like MXToolBox to see if you’re on the dark side.

• Review your list for unengaged and invalid emails: According to Statista, 2%-4% of marketing emails go undelivered each month, which means your engagement rates are tanking partially due to emails that never even see the recipients. Check out QuickEmailVerification, an email deliverability tool that will analyze your email list for you.

• Throttle your delivery: Throttling is the practice of sending emails in smaller batches over time to avoid hitting rate limits, getting soft bounces, or getting marked as spam. For large lists (typically above 250 recipients), senders should segment their lists. Once lists are segmented, plan ahead to make sure the campaign is sent to each segment by the date needed.

• Deliver consistently: Just like any good relationship, consistent communication is key. Pick a delivery cadence that works best for your audience. Whatever you do, make sure you stick to it.

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Spend some time on this email deliverability guide from Campaign Monitor. It's jam-packed with tips and tricks to ensure your emails make it to the inbox. 

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