11-22-21

Vintage Coca-Cola Print Ad.

Fine Tune Your Welcome Email

Fact: You never get a second chance to make a first impression.Now, let’s think about the above statement in the context of your email marketing. Are you making a good first impression? Are you standing out in a sea of emails?Lucky for you, we have some tips on how to stand out and make the most out of your emails.It all starts with a solid ‘welcome email.’ Pay attention to these 5 tips.

• Be timely: Your welcome email needs to arrive right after someone signs up for your list. Waiting any longer is almost a guaranteed way to be forgotten about.

• Have a goal in mind: Don’t confuse your new subscriber with mixed messaging. Think about what action you want them to take and build your welcome email around that.

• Use a friendly greeting: If you asked for your subscriber's name when they signed up, use it in your welcome email.

• Craft a great subject line: For welcome emails, average open rates are usually around 50%. Don’t rush your subject line. 

• Create a welcome email series: There’s a good chance you have a lot to tell your new subscribers, but don’t make the mistake of overwhelming them. Instead, break your welcome email into a series and craft your message accordingly.

The folks at Campaign Monitor did a killer job on breaking down the importance of your ‘Welcome Email.’ Do yourself a favor and spend 5-10 minutes on this article.

Today's Challenge

Wanna see actual examples of brands that are crushing their ‘Welcome Emails?’ Ya, you do. Check them out here. 

A Better Email is a Template Away…Building a beautiful email doesn’t have to be hard. In fact, Campaign Monitor makes it as easy as possible.Not only do you have access to a ton of amazing templates, but they’ll make you a custom email template based on your website. All you have to do is add your URL and they’ll do the rest. Your logo, colors, typefaces and more. It’s pretty spectacular. Give it a try for free today. We bet you’ll like it.<< TRY IT NOW >>

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