11-2-23

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What's Happening

• Google Adds New Display Options to Help Retailers Maximize Their Holiday Sales Push

• X May Be Looking to Bring Back GIF Profile Images

• Google Highlights Top Halloween Search Trends With ‘Frightgeist’

5 Ways to Revitalize Your Unpublished Content

Let's talk about that unpublished content collecting virtual dust in your drafts folder. You know, the articles, videos, and posts you shelved for "later"? Well, later has arrived, and it's time to give that content a new lease on life.Here's how to polish those hidden gems and make them shine.1. The Remix Technique:Just like a DJ takes an old track and spins it into a club hit, take your existing content and remix it. Got a how-to guide from 2018? Update the stats, add fresh insights, and maybe a current case study. Voila! You've got a brand-new piece that's relevant for today. Example? Look at HubSpot. They're masters at updating their older content to keep it fresh and SEO-friendly.2. The Cross-Pollinator:Take those sprawling, multi-topic drafts and cross-pollinate. Slice and dice them into standalone pieces. That mega post on social media trends could become snappy articles focusing on individual platforms. Buffer does a neat job at this, breaking down broad themes into digestible blog posts.3. The Platform Pivot:That unpublished manifesto that didn't quite fit your blog might just be perfect for LinkedIn Pulse. Or, maybe that rejected guest post can be reworked into a killer thread on Twitter(X). Different platforms attract different crowds—use it to your advantage. Take a leaf from Tim Ferriss’s book; he repurposes podcast episodes into engaging blog content.4. The Multimedia Makeover:Your written content can transform into an eye-catching infographic or an engaging podcast episode. Take a page from the playbook of Joe Rogan or TED Talks—many of their popular podcasts started as written content, interviews, or talks that later got the multimedia treatment.5. The Serial Storyteller:Break down that unpublished novel of a blog post into a series of emails for your drip campaign. Not only does this add value to your email marketing, but it also keeps your audience coming back for more. Evernote excels at turning lengthy blog posts into bite-sized, actionable email content.Remember, every piece of content is an asset. With a little creativity and strategy, you can maximize its value.

Today's Challenge

Go turn that unseen content into your next digital masterpiece.

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