11-24-21

Four Roses Whiskey Vintage Thanksgiving Print Ad.

Questions to Ask ClientsIf you're looking to build successful relationships with clients, it's all about delivering value. To deliver value, you need to ask the right questions; before, during, and after projects.Let's break down each phase of a project:  Before: This phase is all about pre-qualifying. Skip this and you'll find yourself in a precarious position at some point during the project. Consider the following -    Tell me about your business Tell me about your problem Let's create boundaries and set expectations     During: Your goal at this stage is to develop a deep understanding of your client’s target audience behavior and connect your client’s value with its audience’s identity and issues. Consider the following -   Set clear goals, milestones and roles Let's look at your audience and how they behave Let's get in your buyers head    After: Your goal after a project is to stay top of mind for future work and get testimonials and referrals. When you're finished with a project, make sure to sit down with your client and measure the value of the project from their perspective.Spend some time on this article from Copywriting Course. It does a great job breaking down a client project and includes a simple cheat sheet. 

Today's Challenge

Have an awesome holiday. We'll see you Friday for a quick recap.

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