11-27-23

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• X is Bringing Post Headlines Back to Link Previews In-Stream

• Instagram Will Now Enable All Users to Download Publicly Posted Reels Clips

• TikTok Adds New Conversational UI To Help Guide Its Algorithms

10 Ways to Make the Most of Your Marketing as the Year Winds Down

Thanksgiving's just wrapped up, and the year-end is peeking around the corner.But before we pop the bubbly and usher in the new year, there’s still time to give your marketing efforts one final, powerful push.Here are ten ways to finish out the year with a marketing bang:1. Reflect on the Year's Wins and Learnings:Take a moment to look back. What worked brilliantly? What flopped? Understanding this year's hits and misses can help fine-tune your strategies for these final weeks.2. Ramp Up Your Social Media Game:Everyone’s eyes are glued to social media around the holidays. It's the perfect time to increase your posting frequency with engaging, festive content. Think holiday tips, end-of-year reflections, or sneak peeks into next year's plans.3. Optimize Holiday Email Campaigns:Post-Thanksgiving is prime time for email marketing. Spice up your emails with holiday themes, year-end deals, or special messages of gratitude for your customers.4. Roll Out Limited-Time Offers:Create urgency with limited-time offers or exclusive year-end promotions. It's a fantastic way to boost sales and engagement as the year wraps up.5. Refresh Your Website with a Holiday Theme:A festive makeover for your website can create a warm, inviting vibe. Small touches like holiday-themed graphics or a countdown to the new year can keep visitors engaged.6. Plan a Year-End Event or Webinar:Host an event or webinar to connect with your audience. It could be a year-in-review, a look ahead, or a training session – something that adds value and reinforces your brand's presence.7. Leverage User-Generated Content:Encourage your customers to share their holiday experiences with your product or service. It’s authentic, engaging, and builds community.8. Give Back to the Community:Align your brand with a cause and give back. Whether it’s a charity drive or community service, showing you care goes a long way in bolstering your brand image.9. Collaborate with Other Brands:Team up with complementary brands for cross-promotions. It’s a win-win; you’ll get access to each other’s audiences, multiplying your reach.10. Start Teasing Next Year's Big Plans:Build excitement for what’s coming in the new year. Start dropping hints or teasers about new products, services, or big changes coming up.Remember, the end of the year is not just about closing sales; it's about strengthening relationships and setting the stage for a successful new year.

Today's Challenge

Let’s make these last few weeks count and stride into the new year with momentum. Happy marketing.

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