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• TikTok Says That Users Are Now Spending Half Their Time in the App Watching Minute+ Long Clips

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Winning Back Abandoned Carts: Tips for Marketers

We've all been there – a customer loads up their cart, the sale seems almost certain, and then... they vanish. But don't fret! Here are some nifty strategies to reel those almost-customers back in and turn abandoned carts into successful sales.1. Send a Gentle Reminder Email:Sometimes, all it takes is a little nudge. Craft a friendly reminder email that their cart is waiting. Personalize it, maybe throw in a line like, “Hey, looks like you forgot something!” Timing is key; hit their inbox within 24 hours.2. Create a Sense of Urgency:FOMO (fear of missing out) is real. Let them know the items in their cart are popular and stock is limited. A message like, “Your cart items are flying off the shelves! Grab them before they're gone,” can work wonders.3. Offer a Tempting Incentive:Who doesn't love a good deal? Entice them back with a special offer. A small discount, free shipping, or a bonus product can be just the incentive they need to complete the purchase.4. Optimize the Checkout Process:Sometimes the issue is the checkout process itself. Make sure it’s as smooth and hassle-free as possible. Quick tip: Offering multiple payment options can significantly reduce cart abandonment.5. Retarget on Social Media:Retargeting ads can serve as gentle reminders to your almost-customers. When they see the items they left behind popping up in their social feeds, it can reignite their interest.6. Ask for Feedback:Understanding why a cart was abandoned is crucial. Send a follow-up email asking for feedback. Was it the price? The shipping cost? This insight can help you refine your strategy.7. Utilize Exit-Intent Pop-Ups:Before they leave your site, hit them with an exit-intent pop-up. Offer a discount or ask them to subscribe to your newsletter for a future discount – it’s a great way to keep them engaged.8. Leverage Chatbots for Immediate Assistance:Sometimes, customers have last-minute questions or doubts. Having a chatbot available can provide immediate assistance and possibly save the sale.9. Showcase Customer Reviews:Include reviews and ratings in the cart page for the products they’ve selected. Seeing positive feedback from other customers can boost confidence in their purchase.10. Make it Easy to Return to the Cart:Ensure that returning to an abandoned cart is just a click away. Whether they come back through an email or a retargeted ad, the path to completing their purchase should be straightforward.With these tactics up your sleeve, those abandoned carts stand a fighting chance of turning into sales. 

Today's Challenge

Remember, each abandoned cart is an opportunity to reassess, refine, and revamp your strategy.

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