11-29-22

How to nail your next survey...

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3 Tips for Better Survey ResultsListening to customers and business growth go hand-in-hand. But sometimes we miss the mark on what we're asking customers and how we're doing it.If you wanna nail your next customer survey, check out these tips. Know what you want to learn: Start with your end goal before releasing any survey. For example - what obstacles are preventing customer purchases? How do customers feel about your brand? What offer would resonate with customers? Whatever your goal is, make sure you focus on a singular purpose. Make time for lengthy responses: "It’s the long-form responses that’ll give you valuable details about your customers that guesswork never will." It's easy to write off lengthy responses but don't. Those responses will usually lead to strong patterns and themes to guide your decisions. Don't make your survey boring: Surveys are usually boring. Not only should your goal be to make it fun but also about the person filling it out. Why? Because most people like to talk about themselves. 'Joanna Wiebe, founder of Copyhackers, captures high-quality customer data with a one-question survey: “What was going on in your life that brought you to [buy / download/book/choose] [product/service] today?”Check out DigitalMarketer's blog for a bunch more resources.

Today's Challenge

Create a survey using the tips above.

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