11-30-22

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4 Ways to Write Better Captions on IGIt's easy to write off captions especially considering that Instagram is all about photos and videos.But here's the thing...Captions are a crucial enhancement to your visual assets. So here are some tips to nail your next caption.  Start strong: "A big part of starting strong is placing your value proposition (if applicable) in the very beginning of your caption to grasp your audience’s attention. Doing so will help get them to click “read more” and take the next steps outlined in your CTA (call to action). Finding the right value prop and CTA comes down to knowing your audience and what they’ll respond to."  Know your character limit: You have about 400 words to get into a caption. Don't be afraid to use 'em. A study by Hootsuite found that captions between 400 and 705 characters received more engagement than similar posts with 65 characters or less.  Add pop culture references: Relevant callouts to pop culture references make your content feel fresh and relatable. Use a popular song lyric or a trending saying in your next caption.  Include relevant hashtags: Hashtags help you connect with members of your target audience who don't follow you. You can use up to 30, but don't go crazy. Also, don't get into copy and paste mode with the same hashtags on every post. Mix 'em up.  Optimize for engagement: Start using engagment-boosting tactics in your captions by asking people questions, encourage tagging, etc.  Include a CTA: If you want followers to move beyond Instagram, you have to include a call to action. Your CTA should do the following:   Explain what action you want users to take Explain why it's worth their time and effort Give them specific instructions and next steps to follow  We highly encourage you to check out this jam-packed post on Adespresso. It shares some captions you can use and some more helpful tips and tricks.

Today's Challenge

Write a killer caption.

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