11-4-21

Mercedes-Benz Print Ad.

Dive Deep on Email Marketing MetricsThe days of only analyzing open and click rates are gone. Why?Because these benchmark stats provide a narrow view and not the whole picture. Plus - PRO TIP...email results aren't necessarily 100% accurate.So, what's the secret sauce?  Add UTM's: Always add UTM's to your campaigns. They're comparable to laying the foundation for a house. UTMs help measure your email campaign’s efficacy in a simplified manner. Visitor journeys: See if your email goal and your subscribers’ behavior align. Are they taking the actions you want them to take? Are they smoothly going through your funnel? Welcome email: When a user subscribes to be part of your mailing list, their intent is at an all-time high. Take advantage of this by creating the perfect welcome email that will drive the actions and conversions you dream of.Bottom line - no matter what you do, it's crucial to constantly check, analyze, test, and optimize your email marketing campaigns. Open and click rates don't show the 360 view.  Dive deeper here.

Today's Challenge

Check out this email marketing checklist before you hit send. It's all about assessing for success. 

We're stoked about today's tool. Say hello to Oribi.  Oribi tracks every step of your funnel.  Track your events Monitor your drop-offs Acquire granular information about each visitor, Get actionable insights on where you can optimize your landing pages to increase and drive more conversions.The best part? It's so much easier to use than Google Analytics.Give it a free spin for 7-days.<< TRY IT NOW >>

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