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This edition is brought to you by . Planable is the content collaboration platform that makes marketing teamwork a breeze. It’s the spot where you can create, plan, review, and approve all your awesome marketing content for social media, blogs, newsletters, press releases, briefs — you name it! Experience a faster, smoother workflow that helps your team work together like never before.

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What's Happening

• TikTok Publishes Valentine’s Day Marketing Guide

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Winning Over the Brain Trust: A Marketer's Guide to Fostering Collaboration on Content

You know that content is king, but how do you get the higher-ups – the brain trust of your company – on board with collaborating on it? It's not just about convincing them; it's about showing the value of a united front in content creation.Here’s your playbook:1. Speak Their Language: Numbers and ROI:Start by talking numbers. Executives love ROI, so show them how collaborative content can drive it. Present case studies, statistics, or examples where content collaboration led to increased engagement, leads, and sales.2. Highlight the Brand-Building Power:Illustrate how content collaboration can boost the brand's image and authority. When different minds contribute, content becomes richer, more diverse, and more reflective of the brand's multifaceted expertise.3. Emphasize the Expertise Within:Your company is a goldmine of knowledge. Point out that tapping into the expertise of various team members can create more authoritative and credible content, elevating the brand’s status in the industry.4. Pitch a Pilot Project:Propose a small-scale pilot project to demonstrate the effectiveness of collaboration. Choose a topic that’s relevant and has potential for impact. A successful pilot can be your strongest argument for long-term collaboration.5. Showcase the Efficiency of Shared Efforts:Collaboration can mean sharing the workload. Highlight how teaming up on content can streamline the process, divide responsibilities, and make content creation more efficient.6. Stress the Importance of Different Perspectives:Explain that diverse viewpoints lead to more creative and comprehensive content. When you have input from different departments, you cover angles that might otherwise be missed.7. Discuss the Power of Employee Advocacy:Content collaboration can turn employees into brand advocates. When team members contribute to content, they're more likely to share and promote it, expanding its reach.8. Present the Learning Opportunity:Collaboration is a two-way street. It’s a chance for different departments to learn from each other, gain new insights, and see how their roles intersect and contribute to the broader business goals.9. Offer to Lead the Charge:Assure them that you’ll manage the collaborative efforts. Coordinate the logistics, from brainstorming sessions to content calendars, to make it as seamless and hassle-free as possible for all parties involved.10. Follow Up with Success Metrics:After the pilot project, present the results. Show how the collaborative content performed against standard content in terms of engagement, reach, and conversion.Convincing your company’s brain trust to collaborate on content isn’t about a one-off pitch; it’s about building a compelling narrative around the tangible benefits of shared effort.

Today's Challenge

Go forth and collaborate. 

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