1-17-23

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8 Effective Ways To Increase Customer Engagement on Your WebsiteCustomer engagement (when done right) is like a domino effect. The more engagement you have across your website, the more leads you have, and therefore the more potential conversions.The goal of your website is to engage with potential customers to send them on a customer journey that personalizes the customer experience and eventually results in a sale. When it comes to measuring website engagement, you should look to internal and external metrics.   Average time on site Time on page Bounce/exit rate Pages per visit Links Social media mentionSo, how do you increase customer engagement?   Share Your Knowledge With Your Customers: The more expert insights you can publish, the more likely your content has of being shared, helping it reach a wider audience.  Make Sure Your Content Is Easy To Read: Make sure all your content is easily readable, with plenty of white space so potential readers are not put off by large, imposing blocks of text.  Ensure your copy has value: Don't create generic content. all your pages must serve a purpose and provide the user with something worth reading in order to keep them on your website.  Ensure Your Web Pages Load Quickly: Slow sites equal high drop-offs. Check the speed of your website by using tools like GTmetrix.  Create a Mobile-Friendly Website: Ensure that all elements of your website are responsive and work well on any screen size to ensure you are not missing out on any potential sales.  Images and Video: Images and videos can add great value to your website, especially when this type of content is generated by your users. Encourage your customers to share pictures and videos of themselves interacting with your product or brand with incentivized campaigns.  Promote Your Positive Customer Feedback: User reviews have shown that they can be one of the most persuasive content types in terms of persuading potential customers.  Personalized Content With an Onsite Quiz: Create a personalized web experience for your customers with an onsite quiz that captures first-party data about your customers preferences and intents.  Dive deeper into the importance of customer engagement on your website here.    

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