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This edition is brought to you by . Planable is the content collaboration platform that makes marketing teamwork a breeze. It’s the spot where you can create, plan, review, and approve all your awesome marketing content for social media, blogs, newsletters, press releases, briefs — you name it! Experience a faster, smoother workflow that helps your team work together like never before.

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What's Happening

• YouTube Adds Simplified Tools To Edit Long-Form Clips Into Shorts

• Snapchat Announces New Parental Oversight and Management Improvements

• Microsoft Launches New Generative AI Ad Creation Tool

Instagram Reels: Your New Marketing Superpower

Let's chat about Instagram Reels. Dismissed initially as Instagram's answer to TikTok, Reels have become a game-changer in the social media landscape. Here’s why you should be paying attention:1. Reach Beyond Your Followers:Reels have the unique ability to transcend your usual audience. Thanks to their presence in the Explore tab, your content can reach users who don’t follow you, broadening your brand's exposure.2. Engaging Content Wins:With the trend leaning towards short, punchy content, Reels are perfect for capturing modern audiences. They're fun to make, and they resonate well with viewers seeking quick entertainment.3. Algorithm-Friendly:Understanding the Instagram algorithm is key. It favors Reels that are likely to be liked, commented on, and watched fully. Bonus points if it inspires viewers to create their own Reels using your audio.4. Video Quality and Authenticity Matter:Ensure your videos are clear and crisp. Authenticity is crucial – show a face in the first three seconds to boost watch rates. Avoid overly filtered, low-quality videos or recycled content from other platforms.5. Best Practices for Optimal Results:Stick to a 90-second length, use a 9:16 ratio or 1080x1920 pixels, and ensure your content is tailored for vertical viewing. Hashtags are as essential here as they are in regular posts – they help your Reels reach the right audience.Instagram Reels are not just TikTok's shadow. They’re a powerful tool in their own right. If you're not utilizing them yet, you're missing out on a massive opportunity to engage and expand your audience. And hey, if you're looking for an efficient way to manage your Reels, give Planable a try – it's free and could be a game-changer for your scheduling needs. Let’s reel in that audience. 

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