1-18-22

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The Top 10 Content Marketing Trends for 2023Whether you're B2B, B2C, or somewhere in the middle, you gotta pay attention to content marketing trends.Content is moving at a rapid pace. It's kinda scary tbh. So, here's what is trending in 2023 for all you content marketers.  Short-form video: No surprise here. The average user now watches 19 hours of video content every week. Video is the top channel for B2B marketing. Takeaway: keep your videos to less than a minute.  Empathy and human-focused content: "Stop using hard sales pitches and salesy language. Find your natural voice and embrace it." Human connection is more important than ever. People can spot a fake a mile away.  Strategic SEO: Search engines have become smarter. Marketers need to shift their focus from quantity to quality with a high emphasis on customer-centric content. Search engines care about click-through rates and engagement metrics more than keyword-stuffed posts.  Treat your content like a business: 'In 2023, brands will use content as a way to drive revenue. This means you aren’t just a brand — you’re a media company and influencer, too.' Read more here on content-driven revenue.   Focus on user experience: Prioritize user experience with the following -    Page speed Mobile performance Cohesive style and voice Image placement Image quality    Podcasts remain dominant: 60% of listeners report searching for a product after hearing about it on a podcast. If you start a podcast, focus on delivering value in an entertaining way. You don't need a massive audience. You just need the RIGHT audience.Don't miss the other 4 trends here.

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