1-18-22

Make it all make sense with this framework

January 18, 2022

This edition is brought to you by . Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business.

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Marketing Frameworks to Use Right Now

As you know, marketing can be messy. There are a ton of moving parts.To ensure you and your team stay on track, a 'marketing framework' is clutch.Not only will a framework keep your team on track, but it'll establish better communication, organization and accountability.To keep things short and sweet, we're only featuring 1 framework here, but we encourage you to check out the link below for more.The 7Ps Marketing Mix:This simple marketing model has been around for awhile (because it works). It considers each stage of business strategy.

Product: What are you selling? Your customer only cares about one thing: what your product or service can do for them.
Price: How much does it cost? Make sure to price your product accordingly and take sales/discounts into consideration.
Place: Where is your product or service sold? Online, brick-and-mortar, etc.
Promotion: How is your potential audience seeing your product or service? Email marketing, social media, television and print ads, the list goes on...
People: Who is involved in the production, promotion, and distribution? Choose wisely.
Process: How are you delivering the product or service to customers?
Physical evidence: Physical evidence provides tangible cues of the quality of experience that a company is offering. Online reviews, case studies, uniforms, packaging or anything that proves your existence.