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- 11-8-22
11-8-22
Do you even blog?
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5 Blogging Trends to Leverage from Hubspot ExpertsIs blogging still relevant? You bet it is.Did you know that 409 million blogs are still read per month across 20 billion blog sites? While blogs are certainly a dime a dozen, they still serve as a viable marketing tool.It's about leveraging trends to make the most of your blog. Here's what Hubspot experts are suggesting... Custom graphics: Blog Manager, Clint Fontanella says, "It doesn’t seem like you can just talk the talk and have great written content alone," he said. "You need to accompany it with a compelling visual that’s unique and unlike what your competitors are offering. HubSpot has been doing this a lot with its developer content." Interactive content: Interactive content allows users to go beyond the written word. Think quizzes, videos, calculators, and infographics. This type of content is not only fun, but it makes you stand out. Legitimacy: "Successful marketing blogging is the art of making your readers see the educational element of your content so clearly that they forget about the promotional one — and that fact is becoming increasingly reflected in both reader preferences and how Google ranks content," said Hubspot Managing Editor, Jay Fuchs. Original data: "Original data is a massive asset for any blog to have at its disposal." Even if you have a smaller audience, it never hurts to have polls, focus groups, and surveys. That type of data is absolute GOLD for a blog. Original content: Writing to rank on Google is always going to be a thing, but it's not enough to stand apart. "It's crucial to set yourself apart with high-quality quotes, media, original data, and authoritative insight in order to provide value in the crowded content space."Dive deeper here.
Today's Challenge
Are you leveraging any blogging trends at the moment?
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