11-8-23

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What's Happening

• YouTube Tests New Generative AI Elements, Including its Own In-Stream Chatbot

• OpenAI Previews Custom AI Bots and Bot Creation Tools at its First Developer Conference

• YouTube’s Testing a New Shorts Discovery Option to Drive More Usage

5 Steps to Crafting a Strategic Editorial Calendar That Actually Works

We all know the editorial calendar is the beating heart of any content strategy, but is yours more of a scramble than a strategy? Fear not, we're here to guide you through five steps to transform your editorial calendar from a mere schedule to a strategic masterpiece.1. Define Your Goals Clearly:Start with the end in mind. What are you aiming to achieve with your content? Increased traffic, more leads, enhanced brand awareness? For instance, if lead generation is your goal, your content should be geared towards capturing emails – think downloadable resources, webinars, and e-books.2. Understand Your Audience Deeply:Your content is for your audience, so make sure you know them inside out. Create audience personas if you haven’t already. For example, if you’re targeting small business owners, your calendar should include content that addresses their unique challenges and pain points.3. Plan Content Around Key Dates and Events:Timing can be everything. Align your content with industry events, seasons, or holidays. Say you’re in the fitness industry; ramp up inspirational and how-to fitness content right before New Year’s – when everyone is setting their fitness resolutions.4. Diversify Your Content Types:Variety is the spice of life, and your editorial calendar should reflect that. Mix up blog posts, videos, infographics, and podcasts. For instance, if you run a travel blog, balance destination guides with travel tips videos, podcast interviews with seasoned travelers, and infographics on travel stats.5. Review and Adjust Regularly:Finally, your editorial calendar isn’t set in stone. Regular reviews are key. If you notice a certain content type isn’t resonating, don’t be afraid to pivot. Let’s say your tech blog’s tutorials are hitting the mark, but the industry news updates aren’t. It might be time to double down on what works.

Today's Challenge

There you have it. With these steps, your editorial calendar won’t just be a schedule, but a strategic tool in your content marketing arsenal. It’ll require some effort, sure, but the payoff in streamlined, effective content marketing? Worth it.

Vidiofy is a generative AI text/URL/prompt-to-video tool helping brands and publishers repurpose content by converting articles and blog posts into mobile-first, short-form, engaging videos perfect for social media.<< TRY IT NOW >>

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