11-9-22

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Nike Print Ad

5 Reasons Your Ad Copy Is Not Performing (& Exactly How To Fix It!)It can be really easy to get attached to your work, especially when you’ve spent so much time and energy on it.If you have ads that are struggling right now, it could be for a number of reasons.Here are some...  It's boring: Spice it up. Tell a story. Add a list of benefits. Tell your audience why you’re different than all those competitors out there. Sprinkle in a review or two. Create a sense of urgency or an air of mystery. Whatever you do, don't let your ad be a snooze fest.  It's too stuffy: Unless you're specifically targeting the rich, formal, and bougey, skip the professional speak and talk to them like a person.  You're targeting too many people: If you’re trying to sell to everyone, you’re gonna sell to NO one. But… if you speak directly to your target audience — if you call out their specific pains and problems — that’s when you make the sale.   Too much industry jargon: We know that you know your industry better than anyone else. You know who doesn't know all the industry terms? Your audience. So dial back the fancy words and use causal language to get your point across. If you use too many industry terms or complicated words, you’ll come across as unapproachable and cold. You're not making an emotional connection: If you can get them in the heart, you’re going to make a sale every time. Connect with your audience on an emotional level. Tell a story. Talk about feelings. Provide the solution to their problems.Just remember, when it comes to ads — sometimes they flop and sometimes they fly, but using the above tips/tricks will help you get closer to having winners every single time.Dive deeper here. 

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