1-19-22

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4 Ways to Leverage TikTok and Instagram Reels to Grow Your Email ListWhile we're big fans of TikTok and Reels, we also understand the importance of owning an audience.Because let's face it, no one knows what'll happen with social media platforms. They're like apartment rentals. So, while you continue to build your audience through social, don't sleep on collecting emails. Email capture ensures longevity and connection to your most loyal fans.Alright, so how do we use TikTok and IG to collect emails? Check out the tips below from ConvertKit.  Make videos promoting your newsletter: Colin and Samir make short-form videos promoting creator-related topics they recently covered in their newsletter and write captions telling their audience to subscribe. Check one out here.   Find trends to directly promote your lead magnets: Use trending audio and add captions to promote your offer like Rachel did here. Pay attention to the caption. A strong lead magnet should drive an email with ease.  Create relatable content promoting your free resources: 'To indirectly promote your free resources, create relatable content that leads to clicking the link in your bio to opt-in.' Check out how Natalie does it here.  Talk about how much people love your products: Inevitably, you're gonna have to talk about your product or service at some point. But it's much better coming from other people so think of creative ways to showcase reviews and testimonials. Rachel Bell created this Instagram Reel to highlight how she helps coaches make $10,000/month. She used trending audio and nailed the caption. Dive deeper here.

Today's Challenge

Start posting on Reels and TikTok.

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